Producer Jahvy Ambassador is taking his brand to higher heights, having recently inked a record deal with Atlantic Records. The feat was accomplished through his label, Tru Ambassador Ent.
“I’m really happy to have this opportunity given to me by such a huge company. I promise my fans, this move will be a great one so look out for what’s next,” the producer expressed. The deal came after the release of the track “Gal Policy” with Dancehall artiste Kranium. The track is featured on the Soul Survivor Riddim, which also features tracks such as “Ocean Waves” by Alkaline, “Life” by Mavado, “Shepherd” by Jahmiel and “Weed Shop” by Star Captyn.
This new deal now poises the Kingston-based producer to truly showcase the Tru Ambassador Ent. brand in the best light possible.
“The brand means everything to me, being an ambassador is something I’ve lived by since I was growing up,” the producer stated. With his father as his musical inspiration, he has grown and been involved in music since he was a toddler and released his first official production in 2012. Since then, he has worked with a myriad of talented artistes, including Charly Blacks and Bugle, on high quality productions that are always representative of the caliber of work that comes from the label, which vary stylistically. Many of these productions are Reggae and Dancehall-based.
“When it comes to the style, it depends on the mood you’re in when you’re just making music for yourself or your personal preference, other times it may be what an artiste requests or a particular vibe you’re trying to recreate,” the producer explained.
Staying afloat in an ever evolving industry has been a challenge well handled by the producer, who is not afraid to think outside the box.
“It’s about letting your art speak for itself, just simply your independent talent fused with the right connections and protocols. You can never tell what will go mainstream so it’s just important to always put out the quality that matches that,” he added.
Stay on the lookout for new projects from Tru Ambassador Ent., which are slated for release in the coming months.